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But the world has perhaps finally started to turn with him. Some have ridiculed the Canadian songwriter, arguing that Pono’s better-than-CD resolution was inaudible to the human ear (let alone an old rocker’s ear), or that sound quality is something only old people care about, anyway. “The world is turnin’, I hope it don’t turn away,” Young sang on the title track to 1974’s On the Beach. And it follows the story through Xstream-the high-resolution streaming backend to the Neil Young Archives, ingeniously designed to automatically adjust to a user’s available bandwidth-and Baker and Young’s struggles to license the tech. Cowritten with tech collaborator Phil Baker, it details the pair’s attempt to market Pono, the short-lived, high-resolution, stand-alone audio player launched in 2015 at the same moment that low-resolution streaming services like Spotify virtually killed downloads. Young’s third book in seven years, To Feel the Music: A Songwriter’s Mission to Save High-Quality Audio, is part manifesto and part how-not-to manual. With a new Crazy Horse album, a new book, and his very own high-resolution streaming platform, the 73-year-old rock legend has set himself the modest goals of reuniting his beloved band, reinventing the wheel, and rescuing music for all humanity. Laugh at Neil Young first and get it out of the way.
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